POSITIONINGNiche clarity so your ideal customer recognizes themselves in your first sentence.
Founder Engine · Locking your edge
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It starts in the idea.
Turnyourideasintoreality.
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“Finally. I found the team that turns my idea into the business that works.”
Premium business systems for founders, coaches, and consultants.
Custom-built end to end, from idea to first sale to scale.
Built for Fitness Coaches
“Route leads to the right program based on what they need most.”
CUSTOM-CRAFTED FOR YOUR BUSINESS
Specific to your space, your skill set, and how your customer buys.
POSITIONINGNiche clarity so your ideal customer recognizes themselves in your first sentence.
BRANDThe identity system that turns a founder into a recognizable mark. A brand your ideal customer remembers.
OFFERThe offer architecture that turns one product into a stack that compounds on every customer.
SALES ENGINEThe infrastructure that builds revenue streams around your main offer.
Unlock more streams as you grow
THE NEW ERA
AI flooded the market with surface-level work. Customers are saturated, and the harder generic businesses push, the faster they get ignored.
BUILT DIFFERENT
Every build starts from your business reality, where every touchpoint earns its place in the customer journey.
WHO WE BUILD FOR
Health & Fitness Coaches
Every lead arrives matched to the right program.
Business Coaches & Consultants
Discovery calls land warm. Closing is the easy part.
Mindset Coaches
Only the ready clients book the call.
Real Estate
Every showing is a qualified buyer.
AI / SaaS Founders
Sign-ups arrive pre-qualified. The right tier converts.
E-commerce / DTC
Customers land on the right product. And the next one they need.
Also building for: AgenciesProduct BuildersPersonal BrandsFoundersLocal ServicesCourse Creators
Your space not here? We build for it too.
Here's what fits your business.
THE FOUR BUILDS
Save $600, only 10 spots available at this price.
7 to 10 day delivery
Lock in Foundation →Save $1,500, only 6 spots available at this price.
14 to 21 day delivery
Lock in Engine →Save $3,000, only 4 spots available at this price.
21 to 28 day delivery
Lock in Premier →Best fit for established businesses with a clear vision and a defined audience.
Possible build categories. Your mix depends on your business.
Recent Full Stack System builds have included: full sales pipelines, multi-product checkouts, partner-affiliate portals, AI-first lead scoring. Yours will be specific to you.
1:1 CONSULTING INCLUDED
Direct strategy sessions to integrate the build fully into how you operate. Not a hand-off. A partnership through launch.
Custom timeline
Apply →HOW THIS WORKS
Most builds ship within a 28-day window. Custom Full Stack System builds run 30-45 days. Same process, larger scope.
24-hour reach-out.
Your spot is secured the moment you purchase. We email you within 24 hours.
Onboarding + scope.
We get to know your business and align on what we're building. You pick your start date. Begin now, in 60 days, or whenever fits your timing. Refund window stays open through this stage.
Plan locked.
Once you sign off on the start date, contract is set, refund window closes, build begins on your chosen date.
Deep-dive intake (Day 1-2).
We send you a deep-dive intake. You fill it out. We learn how your business actually works, who you sell to, and what your presence looks like today.
The custom audit is your blueprint. Diagnostic, gap analysis, build plan. You see what we're building and why before any work starts.
Once the blueprint is confirmed, we build. Regular check-ins so you see the build come together. Committed to the scope from day one.
We ship. Everything is yours. We hand over the keys, walk you through the system, run one or two rounds of revisions to dial it in, and stay on for two weeks of post-launch support.
Refund window closes the moment your start date is locked. Same guarantee, every tier.
HAND-BUILT INTO YOUR BUSINESS · PREMIER + FULL STACK
Your Premier and Full Stack builds include a custom depth engine. An app, a tool, or a system, built around your business. Branded to you. Catered to your audience. Something genuinely useful that visitors actually want to share. Designed around the metrics that actually move your business.
BUILT FOR A MINDSET COACH
Here's a catalog of depth engines we've built for clients. And the kind of thing we can build for you.
BUSINESS COACH
A 40-question diagnostic that scores six growth levers, surfaces the binding constraint, and routes to a 30-min strategy call.
REAL ESTATE
Filters hundreds of neighborhoods against the buyer's must-haves, returns a curated shortlist of five, and books a private tour with the agent.
SAAS FOUNDER
Takes the buyer's team size, deal size, and current conversion rate, and returns their personalized business case as a Slack-ready PDF.
DIGITAL PRODUCT BUILDER
A 9-question diagnostic that pinpoints the creator's current revenue stage, surfaces the next bottleneck, and routes to the matching offer.
And many more. We design the engine around your business specifically.
Standard in Premier. Expanded in Full Stack System.
REAL BUILDS · REAL BUSINESSES
Different niches. Different scopes. High standard of depth across every build.
Brand identity and multi-page site for a luxury brokerage. Agents stop wasting weekends on the wrong buyers.
Self-assessment placed prospects into the right coaching modality. No-shows down 60%.
Brand identity overhaul plus animated site. Inbound qualified leads up 4x in 90 days.
Fit-check signup flow reduced trial-to-paid churn by 28%.
Plus many more, across different niches, businesses, and goals.
WHAT CLIENTS SAYAfter the build ships.
"Looks like a million-dollar brand. Cost me a fraction of that. The part that surprised me is that the thing actually converts."
"My clients started sending my site to their colleagues. That's never happened with any of my pages before. The referrals are coming in differently now."
"The diagnostic tool you guys built does what my discovery call used to. I'm not the bottleneck anymore. Booked solid with qualified leads."
"Three agencies before this one, none of them got what we were building. This is the first build that actually represents what the business is about."
"Bookings tripled the month we launched. The brand you guys built does the qualifying before I pick up the phone. Buyers walk in already knowing what tier we work in."
"The fit-quiz tells customers which product is right for them before they ever buy. Refund requests have almost disappeared, and the support team has hours back every week."
"My prospects show up already sold on the methodology before our first call. The first call doesn't even feel like a sales call anymore."
"First pitch where the prospect interrupted me mid-deck to say they wanted to work with us. The full system and brand you guys built did half the selling before I even started."
"Patients are booking the right protocol before we ever talk. I have a waitlist now instead of chasing inquiries."
"Event organizers are finding me through the site now, not LinkedIn cold reaches. The bookings feel much more high-quality than what I used to take."
"Looks like a million-dollar brand. Cost me a fraction of that. The part that surprised me is that the thing actually converts."
"My clients started sending my site to their colleagues. That's never happened with any of my pages before. The referrals are coming in differently now."
"The diagnostic tool you guys built does what my discovery call used to. I'm not the bottleneck anymore. Booked solid with qualified leads."
"Three agencies before this one, none of them got what we were building. This is the first build that actually represents what the business is about."
"Bookings tripled the month we launched. The brand you guys built does the qualifying before I pick up the phone. Buyers walk in already knowing what tier we work in."
"The fit-quiz tells customers which product is right for them before they ever buy. Refund requests have almost disappeared, and the support team has hours back every week."
"My prospects show up already sold on the methodology before our first call. The first call doesn't even feel like a sales call anymore."
"First pitch where the prospect interrupted me mid-deck to say they wanted to work with us. The full system and brand you guys built did half the selling before I even started."
"Patients are booking the right protocol before we ever talk. I have a waitlist now instead of chasing inquiries."
"Event organizers are finding me through the site now, not LinkedIn cold reaches. The bookings feel much more high-quality than what I used to take."
NOT READY YET?
A custom reading of your business across every layer, delivered in 24 to 48 hours. No payment, no obligation. We only reach out if there's a great build to make.
Already confident in a tier? Lock it in above. Every build includes the full depth analysis, the refund window stays open until your start date is set, and tier spots tend to fill before audit windows close.
Apply for the full depth audit →Limited this round. Once filled, we close this.WHO BUILDS THIS
Founder Engine is a private studio. We take a small number of builds at a time so each one carries the depth it needs. We've shipped for coaches, consultants, and founders for years.
Most of us have run businesses in the spaces we build for. We're not just developers, designers, and animators. We're business owners and operators who understand what it takes to grow a business, because we've grown ours from ideation. We get just as excited helping someone launch their first real build as we do refining an established operator's system. Both deserve the same depth.
We're people first. Genuinely excited to solve our clients' problems, because we know that's what you want too. To build something exceptional. To serve your customers well. To stay ahead by being true to what you do, not by chasing what your competitors do.
That's what we build for. That's who we build for.
QUESTIONS
If you have any more questions, reach out at hello@myfounderengine.com.
Here's the window. Here's the rate. Here's how to lock it.
THE WINDOW
Pricing rises as the round fills. Lock in today and build whenever you are ready to build. Start when you're ready. We reach out within 24 hours to scope your build and set your timeline.
COUNTDOWN
Lock in before June 19, or when all spots fill — whichever comes first.
Foundation
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Lock In →↑ Learn moreEngine
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Lock In →↑ Learn moreYour spot, secured. The refund window stays open until your start date is locked. Once we start, we finish.
